Whether you happen to be the owner of a small and growing company or a professional who provides services within the online marketing industry, you’ve probably heard rumors about the recent or impending death of SEO. The truth of the matter, however, is that there will always be a need to optimize for search engines. As long as people continue using these platforms, website owners must have solid strategies for making sure that their sites remain visible. Following are several reasons why SEO is far from dead.
Consumers Still Need Relevant Results
There is simply no effective way to quantify the amount of information that currently exists on the web. In addition to decades of stored data, new information is being added at a mind-blowing rate every second of the night and day. When people get ready to search for something, there has to be a way to point them in the direction of what they need. If you’re looking for a plumber in Chicago, you certainly don’t want to spend hours sifting through search engine results that are filled with listings for getting your plumbing certification in Bangladesh. Search engine giants that are incapable of providing relevant results are quickly eschewed by web users. Thus, major search engines that want to remain valid in the digital age continue to maintain complex algorithms and other ranking systems that involved innovative, AI technologies. This is why countless companies are still using the services provided by firms like the one at http://omgsde.com to ensure that their websites are both visible and viable via these platforms.
Mobile Technologies Are Making Consumers Increasingly Impatient
Not only do people need relevant results, but they also want them a lot faster than ever before. Ten years ago, it was common for people to sift through at least two to three pages of results. Now, however, the most relevant listings must be on the first page. Moreover, these should be as close to the top of the page as possible, if not above the proverbial fold. If this is not something that search platforms are able to supply, consumers will quickly navigate to other engines to get what they need.
SEO Is Currently About Far More Than Publishing Keyword-Rich Content
The process of optimizing is becoming increasingly complex. As such, when you hear marketing experts report SEO as being dead, what they really mean is that outdated optimization methods are no longer valid strategies for attracting online attention. Rather than being non-existent, this still, highly relevant method of online marketing has simply evolved into a new and far more multi-dimensional form.